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The science and craft of artisanal food /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Tunick, Michael, editor. Waterhouse, Andrew Leo, editor. |
| 서명/저자사항 | The science and craft of artisanal food /edited by Michael H. Tunick and Andrew L. Waterhouse. |
| 형태사항 | 1 online resource (viii, 209 pages) : illustrations |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9780197683682 0197683681 0190936592 9780197690284 0197690289 9780190936594 |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Marketing artisanal products -- Beer : artfully scientific on every level -- Artist winemaker -- Artisanal chocolate -- Artisanal coffee -- Artisanal cheese -- The chemistry and flavor of artisanal honey -- Industrial and artisanal olive oil -- Artisanal fruits and vegetables. |
| 요약 | "The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"-- |
| 일반주제명 | Food science. Food industry and trade. Small business. Artisans. Artisans. Food industry and trade. Food science. Small business. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Science and craft of artisanal foodNew York, NY, United States of America : Oxford University Press, [2023]9780190936587 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3594152 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00023725 | 664 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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