| LDR | | 03400cmm u2200589 i 4500 |
| 001 | | 000000327630 |
| 003 | | OCoLC |
| 005 | | 20240307140202 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 220823s2023 nyua ob 000 0 eng |
| 010 | |
▼a 2022040744 |
| 020 | |
▼a 9780197683682
▼q electronic book |
| 020 | |
▼a 0197683681
▼q electronic book |
| 020 | |
▼a 0190936592
▼q electronic book |
| 020 | |
▼a 9780197690284
▼q electronic book |
| 020 | |
▼a 0197690289
▼q electronic book |
| 020 | |
▼a 9780190936594
▼q (electronic bk.) |
| 020 | |
▼z 9780190936587
▼q hardcover |
| 035 | |
▼a 3594152
▼b (N$T) |
| 035 | |
▼a (OCoLC)1346300782 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCF
▼d YDX
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 04 |
▼a TP370
▼b .S35 2023 |
| 082 | 00 |
▼a 664
▼2 23/eng/20220923 |
| 245 | 04 |
▼a The science and craft of artisanal food /
▼c edited by Michael H. Tunick and Andrew L. Waterhouse. |
| 264 | 1 |
▼a New York, NY :
▼b Oxford University Press,
▼c [2023] |
| 300 | |
▼a 1 online resource (viii, 209 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references. |
| 505 | 0 |
▼a Marketing artisanal products -- Beer : artfully scientific on every level -- Artist winemaker -- Artisanal chocolate -- Artisanal coffee -- Artisanal cheese -- The chemistry and flavor of artisanal honey -- Industrial and artisanal olive oil -- Artisanal fruits and vegetables. |
| 520 | |
▼a "The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on May 03, 2023). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Food science. |
| 650 | 0 |
▼a Food industry and trade. |
| 650 | 0 |
▼a Small business. |
| 650 | 0 |
▼a Artisans. |
| 650 | 7 |
▼a Artisans.
▼2 fast
▼0 (OCoLC)fst00817519 |
| 650 | 7 |
▼a Food industry and trade.
▼2 fast
▼0 (OCoLC)fst00930843 |
| 650 | 7 |
▼a Food science.
▼2 fast
▼0 (OCoLC)fst02003714 |
| 650 | 7 |
▼a Small business.
▼2 fast
▼0 (OCoLC)fst01121223 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Tunick, Michael,
▼e editor. |
| 700 | 1 |
▼a Waterhouse, Andrew Leo,
▼e editor. |
| 776 | 08 |
▼i Print version:
▼t Science and craft of artisanal food
▼d New York, NY, United States of America : Oxford University Press, [2023]
▼z 9780190936587
▼w (DLC) 2022040743 |
| 856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3594152 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 3594152 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |