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The influencer industry : the quest for authenticity on social media /

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자료유형E-Book
개인저자Hund, Emily, author.
서명/저자사항The influencer industry :the quest for authenticity on social media /Emily Hund.
형태사항1 online resource (xiii, 218 pages) : illustrations
소장본 주기WorldCat record variable field(s) change: 650
ISBN0691234078
9780691234076

서지주기Includes bibliographical references (pages 179-209) and index.
내용주기Groundwork --Setting the terms for a transactional industry --Making influence efficient --Revealing and repositioning the machinations of influence --The industry becomes boundaryless --The cost of being real.
요약"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."--
일반주제명Social media -- Economic aspects.
Internet marketing.
Internet personalities.
Influence (Psychology)
Social media -- Authorship.
Authenticity (Philosophy) in mass media.
Communication in marketing.
Authenticite? (Philosophie) dans les me?dias.
Marketing sur Internet.
Influence (Psychologie)
Communication en marketing.
SOCIAL SCIENCE / Media Studies
Internet marketing
Influence (Psychology)
Communication in marketing
Authenticity (Philosophy) in mass media
Internet personalities
Social media -- Authorship
언어영어
기타형태 저록Print version:Hund, Emily.Influencer industry.Princeton, New Jersey : Princeton University Press, [2023]0691231028
대출바로가기https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3364280

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