| LDR | | 07602cmm u2201909 i 4500 |
| 001 | | 000000327098 |
| 003 | | OCoLC |
| 005 | | 20240307134948 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 221210t20232023njua ob 001 0 eng d |
| 020 | |
▼a 0691234078
▼q (electronic book) |
| 020 | |
▼a 9780691234076
▼q (electronic book) |
| 020 | |
▼z 9780691231020
▼q (hardcover) |
| 035 | |
▼a 3364280
▼b (N$T) |
| 035 | |
▼a (OCoLC)1348490056 |
| 037 | |
▼a 22573/ctv2v674p9
▼b JSTOR |
| 037 | |
▼a 0EAF83E1-9C1B-4126-8480-0BEF6308C7A5
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a EBLCP
▼b eng
▼e rda
▼e pn
▼c EBLCP
▼d YDX
▼d OCLCQ
▼d AAA
▼d TFW
▼d OCLCF
▼d P@U
▼d UKAHL
▼d N$T
▼d JSTOR
▼d TEFOD
▼d HTM
▼d CDS
▼d TOH
▼d KMS
▼d OCL
▼d OCLCO
▼d SGP
▼d XII
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HM742
▼b .H86 2023 |
| 072 | 7 |
▼a SOC
▼x 052000
▼2 bisacsh |
| 072 | 7 |
▼a SOC
▼x 022000
▼2 bisacsh |
| 072 | 7 |
▼a COM
▼x 060140
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 090010
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 302.23/1
▼2 23/eng/20221215 |
| 100 | 1 |
▼a Hund, Emily,
▼e author. |
| 245 | 14 |
▼a The influencer industry :
▼b the quest for authenticity on social media /
▼c Emily Hund. |
| 264 | 1 |
▼a Princeton :
▼b Princeton University Press,
▼c [2023] |
| 264 | 4 |
▼c 짤2023 |
| 300 | |
▼a 1 online resource (xiii, 218 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references (pages 179-209) and index. |
| 505 | 00 |
▼t Groundwork --
▼t Setting the terms for a transactional industry --
▼t Making influence efficient --
▼t Revealing and repositioning the machinations of influence --
▼t The industry becomes boundaryless --
▼t The cost of being real. |
| 520 | |
▼a "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on December 15, 2022). |
| 590 | |
▼a WorldCat record variable field(s) change: 650 |
| 650 | 0 |
▼a Social media
▼x Economic aspects. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 0 |
▼a Internet personalities. |
| 650 | 0 |
▼a Influence (Psychology) |
| 650 | 0 |
▼a Social media
▼x Authorship. |
| 650 | 0 |
▼a Authenticity (Philosophy) in mass media. |
| 650 | 0 |
▼a Communication in marketing. |
| 650 | 6 |
▼a Authenticite? (Philosophie) dans les me?dias. |
| 650 | 6 |
▼a Marketing sur Internet. |
| 650 | 6 |
▼a Influence (Psychologie) |
| 650 | 6 |
▼a Communication en marketing. |
| 650 | 7 |
▼a SOCIAL SCIENCE / Media Studies
▼2 bisacsh |
| 650 | 7 |
▼a Internet marketing
▼2 fast |
| 650 | 7 |
▼a Influence (Psychology)
▼2 fast |
| 650 | 7 |
▼a Communication in marketing
▼2 fast |
| 650 | 7 |
▼a Authenticity (Philosophy) in mass media
▼2 fast |
| 650 | 7 |
▼a Internet personalities
▼2 fast |
| 650 | 7 |
▼a Social media
▼x Authorship
▼2 fast |
| 653 | |
▼a Absolute value. |
| 653 | |
▼a Activation. |
| 653 | |
▼a Afterhyperpolarization. |
| 653 | |
▼a Anonymity. |
| 653 | |
▼a Association of National Advertisers. |
| 653 | |
▼a Beauty. |
| 653 | |
▼a Big business. |
| 653 | |
▼a Blog. |
| 653 | |
▼a Business ethics. |
| 653 | |
▼a Business guru. |
| 653 | |
▼a Capacitor. |
| 653 | |
▼a Cations, Divalent. |
| 653 | |
▼a Chlorine. |
| 653 | |
▼a Circular orbit. |
| 653 | |
▼a Commodification. |
| 653 | |
▼a Common knowledge. |
| 653 | |
▼a Community leader. |
| 653 | |
▼a Company. |
| 653 | |
▼a Conformational change. |
| 653 | |
▼a Conjunction (astronomy). |
| 653 | |
▼a Constant term. |
| 653 | |
▼a Cyberspace. |
| 653 | |
▼a Dark matter. |
| 653 | |
▼a Dedoose. |
| 653 | |
▼a Direct marketing. |
| 653 | |
▼a Economic power. |
| 653 | |
▼a Electronic circuit. |
| 653 | |
▼a Elementary particle. |
| 653 | |
▼a Email. |
| 653 | |
▼a Employment. |
| 653 | |
▼a Estimation. |
| 653 | |
▼a Eva Chen. |
| 653 | |
▼a Facebook. |
| 653 | |
▼a Finance. |
| 653 | |
▼a Freelancers Union. |
| 653 | |
▼a Gmax. |
| 653 | |
▼a Google News. |
| 653 | |
▼a Hair care. |
| 653 | |
▼a Harvard Business School. |
| 653 | |
▼a Immigration. |
| 653 | |
▼a Industry. |
| 653 | |
▼a Influencer marketing. |
| 653 | |
▼a Information source. |
| 653 | |
▼a Insider. |
| 653 | |
▼a Instagram. |
| 653 | |
▼a InterViews. |
| 653 | |
▼a Jet Ski. |
| 653 | |
▼a Kamala Harris. |
| 653 | |
▼a Klout. |
| 653 | |
▼a Likert scale. |
| 653 | |
▼a Marketing plan. |
| 653 | |
▼a Marketing. |
| 653 | |
▼a Medium theory. |
| 653 | |
▼a Membrane potential. |
| 653 | |
▼a Mobile media. |
| 653 | |
▼a Nernst equation. |
| 653 | |
▼a New product development. |
| 653 | |
▼a Numerical analysis. |
| 653 | |
▼a Oppression. |
| 653 | |
▼a Optimism. |
| 653 | |
▼a Paul Lazarsfeld. |
| 653 | |
▼a Pension. |
| 653 | |
▼a Personality. |
| 653 | |
▼a Perversion. |
| 653 | |
▼a Pew Research Center. |
| 653 | |
▼a Phase lag (rotorcraft). |
| 653 | |
▼a Physical chemistry. |
| 653 | |
▼a Plus-size model. |
| 653 | |
▼a Politician. |
| 653 | |
▼a Precarity. |
| 653 | |
▼a Promoter (entertainment). |
| 653 | |
▼a Proprietary software. |
| 653 | |
▼a Public interest. |
| 653 | |
▼a Publicity stunt. |
| 653 | |
▼a Qualitative research. |
| 653 | |
▼a Quid Pro Quo. |
| 653 | |
▼a Raw material. |
| 653 | |
▼a Receptionist. |
| 653 | |
▼a Revenue model. |
| 653 | |
▼a Re?sume?. |
| 653 | |
▼a SAG-AFTRA. |
| 653 | |
▼a Self-brand. |
| 653 | |
▼a Sextus Empiricus. |
| 653 | |
▼a Shit. |
| 653 | |
▼a Social actions. |
| 653 | |
▼a Solar mass. |
| 653 | |
▼a Sponsor (commercial). |
| 653 | |
▼a Terminology. |
| 653 | |
▼a Three-body problem. |
| 653 | |
▼a Tidal force. |
| 653 | |
▼a Trade association. |
| 653 | |
▼a Trajectory. |
| 653 | |
▼a Transducer. |
| 653 | |
▼a Trove. |
| 653 | |
▼a Twitter. |
| 653 | |
▼a Understanding. |
| 653 | |
▼a Volt. |
| 653 | |
▼a Voltage divider. |
| 653 | |
▼a Voltage source. |
| 653 | |
▼a Webcam. |
| 776 | 08 |
▼i Print version:
▼a Hund, Emily.
▼t Influencer industry.
▼d Princeton, New Jersey : Princeton University Press, [2023]
▼z 0691231028
▼w (OCoLC)1330195394 |
| 856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3364280 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 3364280 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |