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The influencer industry : the quest for authenticity on social media /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hund, Emily, author. |
| 서명/저자사항 | The influencer industry :the quest for authenticity on social media /Emily Hund. |
| 형태사항 | 1 online resource (xiii, 218 pages) : illustrations |
| 소장본 주기 | WorldCat record variable field(s) change: 650 |
| ISBN | 0691234078 9780691234076 |
| 서지주기 | Includes bibliographical references (pages 179-209) and index. |
| 내용주기 | Groundwork --Setting the terms for a transactional industry --Making influence efficient --Revealing and repositioning the machinations of influence --The industry becomes boundaryless --The cost of being real. |
| 요약 | "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."-- |
| 일반주제명 | Social media -- Economic aspects. Internet marketing. Internet personalities. Influence (Psychology) Social media -- Authorship. Authenticity (Philosophy) in mass media. Communication in marketing. Authenticite? (Philosophie) dans les me?dias. Marketing sur Internet. Influence (Psychologie) Communication en marketing. SOCIAL SCIENCE / Media Studies Internet marketing Influence (Psychology) Communication in marketing Authenticity (Philosophy) in mass media Internet personalities Social media -- Authorship |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hund, Emily.Influencer industry.Princeton, New Jersey : Princeton University Press, [2023]0691231028 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3364280 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00023193 | 302.23/1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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