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A history of advertising : the first 300,000 years / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Richards, Jef I., author. |
| 서명/저자사항 | A history of advertising :the first 300,000 years /Jef I. Richards.[electronic resource] |
| 형태사항 | 1 online resource |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1538141221 9781538141229 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion. |
| 요약 | "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- |
| 일반주제명 | Advertising -- History. Advertising. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Richards, Jef I.History of advertisingLanham : Rowman & Littlefield, [2022]9781538141212 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3241753 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00022378 | 659.1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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