| LDR | | 02686cmm u2200469 i 4500 |
| 001 | | 000000323479 |
| 003 | | OCoLC |
| 005 | | 20230613120837 |
| 006 | | m d |
| 007 | | cr ||||||||||| |
| 008 | | 210811s2022 mdu ob 001 0 eng |
| 010 | |
▼a 2021038850 |
| 020 | |
▼a 1538141221 |
| 020 | |
▼a 9781538141229
▼q (electronic bk.) |
| 020 | |
▼z 9781538141212
▼q (cloth ;
▼q alk. paper) |
| 035 | |
▼a 3241753
▼b (N$T) |
| 035 | |
▼a (OCoLC)1264176461 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 00 |
▼a HF5811 |
| 082 | 00 |
▼a 659.1
▼2 23 |
| 100 | 1 |
▼a Richards, Jef I.,
▼e author. |
| 245 | 12 |
▼a A history of advertising :
▼b the first 300,000 years /
▼c Jef I. Richards.
▼h [electronic resource] |
| 264 | 1 |
▼a Lanham, Maryland :
▼b Rowman & Littlefield,
▼c [2022] |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion. |
| 520 | |
▼a "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on print version record and CIP data provided by publisher. |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Advertising
▼x History. |
| 650 | 7 |
▼a Advertising.
▼2 fast
▼0 (OCoLC)fst00797511 |
| 655 | 7 |
▼a History.
▼2 fast
▼0 (OCoLC)fst01411628 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Richards, Jef I.
▼t History of advertising
▼d Lanham : Rowman & Littlefield, [2022]
▼z 9781538141212
▼w (DLC) 2021038849 |
| 856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3241753 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 3241753 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |