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Design leadership ignited : elevating design at scale / [electronic resource]
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Quint, Eric, author. Gemser, Gerda, author. Calabretta, Giulia, author. |
| 서명/저자사항 | Design leadership ignited :elevating design at scale /Eric Quint, Gerda Gemser, and Giulia Calabretta.[electronic resource] |
| 발행예정일자 | 2202 |
| 형태사항 | 1 online resource |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1503629864 9781503629868 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Design context -- Design leadership -- Design direction -- Design organization -- Design taxonomy -- Design resources -- Design scaling -- Design excellence. |
| 요약 | "Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries and geographies. Based on these insights, the book takes the position that a core challenge to successful design leadership is the ability to effectively balance long-term goals and short-term outcomes that can be contradictory in nature. This book provides insights and guidelines that will help design and business leaders recognize these often contradictory challenges and leverage them to the benefit of both the design function and the organization at large. Through a combination of practitioner experience and empirical research, the authors demonstrate how design can be used as a strategic capability to advance innovation and enhance customer experience"-- |
| 일반주제명 | Leadership. Industrial design -- Management. Industrial design -- Management. Leadership. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Quint, Eric.Design leadership ignitedStanford, California : Stanford Business Books, an Imprint of Stanford University Press, 20229781503613966 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3099519 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00022296 | 658.5/752 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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