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LDR03383cmm u22005178i 4500
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006m d
007cr |||||||||||
008210408s2022 cau ob 001 0 eng
010 ▼a 2021016687
020 ▼a 1503629864
020 ▼a 9781503629868 ▼q (electronic bk.)
020 ▼z 9781503613966 ▼q (cloth)
035 ▼a 3099519 ▼b (N$T)
035 ▼a (OCoLC)1246673827
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCF ▼d N$T ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05000 ▼a HD57.7
08200 ▼a 658.5/752 ▼2 23
1001 ▼a Quint, Eric, ▼e author.
24510 ▼a Design leadership ignited : ▼b elevating design at scale / ▼c Eric Quint, Gerda Gemser, and Giulia Calabretta. ▼h [electronic resource]
263 ▼a 2202
264 1 ▼a Stanford, California : ▼b Stanford Business Books, an Imprint of Stanford University Press, ▼c 2022.
300 ▼a 1 online resource
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Design context -- Design leadership -- Design direction -- Design organization -- Design taxonomy -- Design resources -- Design scaling -- Design excellence.
520 ▼a "Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries and geographies. Based on these insights, the book takes the position that a core challenge to successful design leadership is the ability to effectively balance long-term goals and short-term outcomes that can be contradictory in nature. This book provides insights and guidelines that will help design and business leaders recognize these often contradictory challenges and leverage them to the benefit of both the design function and the organization at large. Through a combination of practitioner experience and empirical research, the authors demonstrate how design can be used as a strategic capability to advance innovation and enhance customer experience"-- ▼c Provided by publisher.
588 ▼a Description based on print version record and CIP data provided by publisher; resource not viewed.
590 ▼a Added to collection customer.56279.3
650 0 ▼a Leadership.
650 0 ▼a Industrial design ▼x Management.
650 7 ▼a Industrial design ▼x Management. ▼2 fast ▼0 (OCoLC)fst01730197
650 7 ▼a Leadership. ▼2 fast ▼0 (OCoLC)fst00994701
655 4 ▼a Electronic books.
7001 ▼a Gemser, Gerda, ▼e author.
7001 ▼a Calabretta, Giulia, ▼e author.
77608 ▼i Print version: ▼a Quint, Eric. ▼t Design leadership ignited ▼d Stanford, California : Stanford Business Books, an Imprint of Stanford University Press, 2022 ▼z 9781503613966 ▼w (DLC) 2021016686
85640 ▼3 EBSCOhost ▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3099519
938 ▼a EBSCOhost ▼b EBSC ▼n 3099519
990 ▼a 관리자
994 ▼a 92 ▼b N$T