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Pricing and revenue optimization / [electronic resource]

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자료유형E-Book
개인저자Phillips, Robert L. (Robert Lewis), 1955-, author.
서명/저자사항Pricing and revenue optimization /Robert L. Phillips.[electronic resource]
판사항Second edition.
발행사항Stanford, California : Stanford Business Books, [2021]
형태사항1 online resource (xiii, 456 pages) : illustrations
소장본 주기Master record variable field(s) change: 050, 650
ISBN9781503614260
1503614263

서지주기Includes bibliographical references and index.
내용주기Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing.
요약"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"--
일반주제명Pricing.
Revenue management.
Pricing.
Revenue management.
Electronic books.
언어영어
기타형태 저록Print version:Phillips, Robert L. (Robert Lewis), 1955-Pricing and revenue optimizationSecond edition.Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.9781503610002
대출바로가기https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2915298

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