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LDR03052cmm u2200541 i 4500
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006m d
007cr |||||||||||
008200507s2021 cau ob 001 0 eng
010 ▼a 2020021125
019 ▼a 1247661152 ▼a 1247844245
020 ▼a 9781503614260 ▼q electronic book
020 ▼a 1503614263 ▼q electronic book
020 ▼z 9781503610002 ▼q hardcover
035 ▼a 2915298 ▼b (N$T)
035 ▼a (OCoLC)1154869013 ▼z (OCoLC)1247661152 ▼z (OCoLC)1247844245
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCF ▼d OCLCQ ▼d EBLCP ▼d YDX ▼d N$T ▼d YDX ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05004 ▼a HF5416.5 ▼b .P457 2021
08200 ▼a 658.15/54 ▼2 23
1001 ▼a Phillips, Robert L. ▼q (Robert Lewis), ▼d 1955-, ▼e author.
24510 ▼a Pricing and revenue optimization / ▼c Robert L. Phillips. ▼h [electronic resource]
250 ▼a Second edition.
260 ▼a Stanford, California : ▼b Stanford Business Books, ▼c [2021]
300 ▼a 1 online resource (xiii, 456 pages) : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b n ▼2 rdamedia
338 ▼a online resource ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing.
520 ▼a "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"-- ▼c Provided by publisher.
588 ▼a Description based on online resource; title from digital title page (viewed on May 18, 2021).
590 ▼a Master record variable field(s) change: 050, 650
650 0 ▼a Pricing.
650 0 ▼a Revenue management.
650 7 ▼a Pricing. ▼2 fast ▼0 (OCoLC)fst01076230
650 7 ▼a Revenue management. ▼2 fast ▼0 (OCoLC)fst01096509
650 0 ▼a Electronic books.
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Phillips, Robert L. (Robert Lewis), 1955- ▼t Pricing and revenue optimization ▼b Second edition. ▼d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021. ▼z 9781503610002 ▼w (DLC) 2020021124
85640 ▼3 EBSCOhost ▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2915298
938 ▼a ProQuest Ebook Central ▼b EBLB ▼n EBL6562770
938 ▼a YBP Library Services ▼b YANK ▼n 302082276
938 ▼a EBSCOhost ▼b EBSC ▼n 2915298
990 ▼a 관리자
994 ▼a 92 ▼b N$T