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Leveraging consumer behavior and psychology in the digital economy /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Mohd Suki, Norazah, 1977-, editor. Mohd Suki, Norbayah, 1976-, editor. |
| 서명/저자사항 | Leveraging consumer behavior and psychology in the digital economy /Norazah Mohd Suki and Norbayah Mohd Suki. |
| 발행사항 | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020] |
| 형태사항 | 1 online resource (xxi, 299 pages) : illustrations (some color). |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9781799830436 1799830438 9781799830443 1799830446 |
| 일반주기 |
"Premier Reference Source" -- taken from front cover.
|
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- |
| 일반주제명 | Consumer behavior -- Psychological aspects. Technological innovations -- Psychological aspects. Consumer behavior -- Psychological aspects. Technological innovations -- Psychological aspects. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Handbook of research on leveraging consumer behavior and psychology in the digital economyHershey : Business Science Reference, 2020.9781799830429 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2478333 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00018661 | 658.8/342 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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