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LDR02875cmm u2200553 i 4500
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003OCoLC
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006m d
007cr |||||||||||
008191129s2020 paua ob 001 0 eng
010 ▼a 2019047076
020 ▼a 9781799830436 ▼q electronic book
020 ▼a 1799830438 ▼q electronic book
020 ▼a 9781799830443 ▼q (electronic bk.)
020 ▼a 1799830446 ▼q (electronic bk.)
020 ▼z 9781799830429 ▼q hardcover
035 ▼a 2478333 ▼b (N$T)
035 ▼a (OCoLC)1130318809
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCF ▼d OCLCQ ▼d YDX ▼d UKAHL ▼d N$T ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05004 ▼a HF5415.32 ▼b .L473 2020
08200 ▼a 658.8/342 ▼2 23
24500 ▼a Leveraging consumer behavior and psychology in the digital economy / ▼c Norazah Mohd Suki and Norbayah Mohd Suki.
260 ▼a Hershey, PA : ▼b Business Science Reference, an imprint of IGI Global, ▼c [2020]
300 ▼a 1 online resource (xxi, 299 pages) : ▼b illustrations (some color).
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
500 ▼a "Premier Reference Source" -- taken from front cover.
504 ▼a Includes bibliographical references and index.
520 ▼a "This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- ▼c Provided by publisher.
588 ▼a Description based on online resource; title from digital title page (viewed on June 12, 2020).
590 ▼a Added to collection customer.56279.3
650 0 ▼a Consumer behavior ▼x Psychological aspects.
650 0 ▼a Technological innovations ▼x Psychological aspects.
650 7 ▼a Consumer behavior ▼x Psychological aspects. ▼2 fast ▼0 (OCoLC)fst00876247
650 7 ▼a Technological innovations ▼x Psychological aspects. ▼2 fast ▼0 (OCoLC)fst01145044
655 4 ▼a Electronic books.
7001 ▼a Mohd Suki, Norazah, ▼d 1977-, ▼e editor.
7001 ▼a Mohd Suki, Norbayah, ▼d 1976-, ▼e editor.
77608 ▼i Print version: ▼t Handbook of research on leveraging consumer behavior and psychology in the digital economy ▼d Hershey : Business Science Reference, 2020. ▼z 9781799830429 ▼w (DLC) 2019047075
830 0 ▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2478333
938 ▼a Askews and Holts Library Services ▼b ASKH ▼n AH37628894
938 ▼a EBSCOhost ▼b EBSC ▼n 2478333
990 ▼a 관리자
994 ▼a 92 ▼b N$T