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자료유형E-Book
개인저자Hallsworth, Michael, author.
Kirkman, Elspeth.
단체저자명Recorded Books, Inc.
서명/저자사항Behavioral insights /Michael Hallsworth and Elspeth Kirkman.
발행사항Cambridge, Massachusetts : The MIT Press, [2020]
형태사항1 online resource (xi, 227 pages).
총서사항The MIT press essential knowledge series
소장본 주기Master record variable field(s) change: 050
ISBN9780262360135
0262360136
9780262360142
0262360144


발행자번호EB00811264
내용주기1: Introducing Behavioral Insights -- 2: The History and Thought behind Behavioral Insights -- 3: Examples of Behavioral Insights in Practice -- 4: Applying Behavioral Insights -- 5: Criticisms, Considerations, and Limitations -- 6: The Future of Behavioral Insights -- Glossary -- Notes -- Further Reading -- Index.
요약An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
일반주제명Political planning -- Psychological aspects.
Social planning -- Psychological aspects.
Policy sciences -- Psychological aspects.
Psychology, Industrial.
Business.
BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
Business.
언어영어
기타형태 저록Print version:Behavioral insights.Cambridge, Massachusetts : The MIT Press, [2020]9780262539401
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2371154

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