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LDR03503cmm u2200613Ia 4500
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020 ▼a 9780262360135 ▼q (electronic book)
020 ▼a 0262360136 ▼q (electronic book)
020 ▼a 9780262360142 ▼q (electronic book)
020 ▼a 0262360144 ▼q (electronic book)
020 ▼z 9780262539401 ▼q (paperback)
020 ▼z 0262539403 ▼q (paperback)
02802 ▼a EB00811264 ▼b Recorded Books
035 ▼a 2371154 ▼b (N$T)
035 ▼a (OCoLC)1162184351
037 ▼a 12806 ▼b MIT Press
037 ▼a 9780262360135 ▼b MIT Press
040 ▼a RECBK ▼b eng ▼c RECBK ▼d OCLCO ▼d OCLCF ▼d EBLCP ▼d YDX ▼d N$T ▼d MITPR ▼d UBY ▼d CUT ▼d 248032
049 ▼a MAIN
05000 ▼a HN28 ▼b .H28 2020eb
08204 ▼a 361.1 ▼2 23
1001 ▼a Hallsworth, Michael, ▼e author.
24510 ▼a Behavioral insights / ▼c Michael Hallsworth and Elspeth Kirkman.
260 ▼a Cambridge, Massachusetts : ▼b The MIT Press, ▼c [2020]
300 ▼a 1 online resource (xi, 227 pages).
4901 ▼a The MIT press essential knowledge series
5050 ▼a 1: Introducing Behavioral Insights -- 2: The History and Thought behind Behavioral Insights -- 3: Examples of Behavioral Insights in Practice -- 4: Applying Behavioral Insights -- 5: Criticisms, Considerations, and Limitations -- 6: The Future of Behavioral Insights -- Glossary -- Notes -- Further Reading -- Index.
520 ▼a An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
588 ▼a Title from resource description page (Recorded Books, viewed June 29, 2020).
590 ▼a Master record variable field(s) change: 050
650 0 ▼a Political planning ▼x Psychological aspects.
650 0 ▼a Social planning ▼x Psychological aspects.
650 0 ▼a Policy sciences ▼x Psychological aspects.
650 0 ▼a Psychology, Industrial.
650 0 ▼a Business.
650 7 ▼a BUSINESS & ECONOMICS / Decision-Making & Problem Solving. ▼2 bisacsh
650 7 ▼a Business. ▼2 fast ▼0 (OCoLC)fst00842262
655 0 ▼a Electronic books.
655 4 ▼a Electronic books.
7001 ▼a Kirkman, Elspeth.
7102 ▼a Recorded Books, Inc.
77608 ▼i Print version: ▼t Behavioral insights. ▼d Cambridge, Massachusetts : The MIT Press, [2020] ▼z 9780262539401 ▼w (DLC) 2020000394 ▼w (OCoLC)1135936274
830 0 ▼a The MIT press essential knowledge series.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2371154
938 ▼a YBP Library Services ▼b YANK ▼n 301435351
938 ▼a ProQuest Ebook Central ▼b EBLB ▼n EBL6296054
938 ▼a Recorded Books, LLC ▼b RECE ▼n rbeEB00811264
938 ▼a EBSCOhost ▼b EBSC ▼n 2371154
990 ▼a 관리자
994 ▼a 92 ▼b N$T