자료유형 | E-Book |
---|---|
개인저자 | Harvey, Janell NaKia, 1980-, author. |
서명/저자사항 | Localizing global marketing strategies :emerging research and opportunities /by Janell NaKia Harvey. |
발행사항 | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020] |
형태사항 | 1 online resource |
총서사항 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series |
소장본 주기 | Master record variable field(s) change: 050 |
ISBN | 1799809595 9781799809593 |
서지주기 | Includes bibliographical references and index. |
요약 | "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- |
일반주제명 | Marketing. Success in business. Marketing. Success in business. |
언어 | 영어 |
기타형태 저록 | Print version:Harvey, Janell NaKia, 1980-Localizing global marketing strategiesHershey, PA : Business Science Reference, [2020]9781799809579 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2316537 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | WE00018307 | 658.8/4 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |