| LDR | | 02276cmm u2200505 i 4500 |
| 001 | | 000000317424 |
| 003 | | OCoLC |
| 005 | | 20230525182553 |
| 006 | | m d | | |
| 007 | | cr ||||||||||| |
| 008 | | 190723s2020 pau ob 001 0 eng |
| 010 | |
▼a 2019023061 |
| 020 | |
▼a 1799809595
▼q electronic book |
| 020 | |
▼a 9781799809593
▼q electronic book |
| 020 | |
▼z 9781799809579
▼q hardcover |
| 020 | |
▼z 9781799809586
▼q paperback |
| 035 | |
▼a 2316537
▼b (N$T) |
| 035 | |
▼a (OCoLC)1110672688 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d N$T
▼d YDX
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 04 |
▼a HF5415
▼b .H24337 2020 |
| 082 | 00 |
▼a 658.8/4
▼2 23 |
| 100 | 1 |
▼a Harvey, Janell NaKia,
▼d 1980-,
▼e author. |
| 245 | 10 |
▼a Localizing global marketing strategies :
▼b emerging research and opportunities /
▼c by Janell NaKia Harvey. |
| 260 | |
▼a Hershey, PA :
▼b Business Science Reference, an imprint of IGI Global,
▼c [2020] |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 490 | 1 |
▼a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series |
| 504 | |
▼a Includes bibliographical references and index. |
| 520 | |
▼a "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on December 17, 2019). |
| 590 | |
▼a Master record variable field(s) change: 050 |
| 650 | 0 |
▼a Marketing. |
| 650 | 0 |
▼a Success in business. |
| 650 | 7 |
▼a Marketing.
▼2 fast
▼0 (OCoLC)fst01010167 |
| 650 | 7 |
▼a Success in business.
▼2 fast
▼0 (OCoLC)fst01137062 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Harvey, Janell NaKia, 1980-
▼t Localizing global marketing strategies
▼d Hershey, PA : Business Science Reference, [2020]
▼z 9781799809579
▼w (DLC) 2019023060 |
| 830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2316537 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2316537 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |