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Semiotics and Visual Communication III : Cultures of Branding /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Zantides, Evripides, editor. |
| 서명/저자사항 | Semiotics and Visual Communication III :Cultures of Branding /edited by Evripides Zantides. |
| 발행사항 | Newcastle upon Tyne : Cambridge Scholars Publisher, [2019] |
| 형태사항 | 1 online resource (673 p.) |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1527543323 9781527543324 |
| 요약 | The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, ""The Semiotics of Branding"", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, |
| 회의명 | International Conference on Semiotics and Visual Communication(3rd :2017 :Cyprus University of Technology), |
| 일반주제명 | Semiotics -- Congresses. Visual communication -- Philosophy -- Congresses. Semiotics and art -- Congresses. Branding (Marketing) -- Congresses. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Zantides, EvripidesSemiotics and Visual Communication III : Cultures of BrandingNewcastle-upon-Tyne : Cambridge Scholars Publisher,c20199781527539730 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2296559 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00018299 | 701.1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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