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Digital marketing strategies for tourism, hospitality, and airline industries /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Santos, Jose Duarte, 1966-, editor. Silva, Oscar Lima, 1970-, editor. |
| 단체저자명 | IGI Global,publisher. |
| 서명/저자사항 | Digital marketing strategies for tourism, hospitality, and airline industries /Jose? Duarte Santos, O?scar Lima Silva [editors]. |
| 발행사항 | Hershey, PA : IGI Global, [2020] |
| 형태사항 | 1 online resource. |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 1522597859 9781522597858 |
| 기타표준부호 | 10.4018/978-1-5225-9783-4doi |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. |
| 요약 | ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- |
| 일반주제명 | Telemarketing. Tourism -- Technological innovations. Hospitality industry -- Technological innovations. Airlines -- Technological innovations. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:15225978329781522597834 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2227879 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00018125 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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