| LDR | | 03339cmm u2200541Ki 4500 |
| 001 | | 000000317242 |
| 003 | | OCoLC |
| 005 | | 20230525182156 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 190813s2020 pau fob 001 0 eng d |
| 020 | |
▼a 1522597859 |
| 020 | |
▼a 9781522597858
▼q electronic book |
| 020 | |
▼z 9781522597834
▼q hardcover |
| 020 | |
▼z 9781522597841
▼q paperback |
| 024 | 7 |
▼a 10.4018/978-1-5225-9783-4
▼2 doi |
| 035 | |
▼a 2227879
▼b (N$T) |
| 035 | |
▼a (OCoLC)1112164378 |
| 040 | |
▼a IGIGL
▼b eng
▼e rda
▼c IGIGL
▼d OCLCO
▼d N$T
▼d YDXIT
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HF5415.1265
▼b .D5386 2020 |
| 082 | 04 |
▼a 658.8/72
▼2 23 |
| 245 | 00 |
▼a Digital marketing strategies for tourism, hospitality, and airline industries /
▼c Jose? Duarte Santos, O?scar Lima Silva [editors]. |
| 260 | |
▼a Hershey, PA :
▼b IGI Global,
▼c [2020] |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 1 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. |
| 520 | 3 |
▼a ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on August 27, 2019). |
| 590 | |
▼a Master record variable field(s) change: 050 |
| 650 | 0 |
▼a Telemarketing. |
| 650 | 0 |
▼a Tourism
▼x Technological innovations. |
| 650 | 0 |
▼a Hospitality industry
▼x Technological innovations. |
| 650 | 0 |
▼a Airlines
▼x Technological innovations. |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Santos, Jose Duarte,
▼d 1966-,
▼e editor. |
| 700 | 1 |
▼a Silva, Oscar Lima,
▼d 1970-,
▼e editor. |
| 710 | 2 |
▼a IGI Global,
▼e publisher. |
| 776 | 08 |
▼i Print version:
▼z 1522597832
▼z 9781522597834
▼w (DLC) 2019009161 |
| 830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2227879 |
| 938 | |
▼a IGI Global
▼b IGIG
▼n 00223464 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2227879 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |