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The power of being divisive : understanding negative social evaluations /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Roulet, Thomas (Thomas J.), author. |
| 서명/저자사항 | The power of being divisive :understanding negative social evaluations /Thomas Roulet. |
| 발행사항 | Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2020. |
| 발행예정일자 | 2007 |
| 형태사항 | 1 online resource |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1503613909 9781503613904 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction : a framework to understand negative social evaluations -- Where it all begins -- Resisting hostility -- Going beyond resilience and capitalizing on negative social evaluations -- Practical implications for individuals, organizations, and society. |
| 요약 | "How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understanding the advantage in divisiveness. Apple, Volkswagen, Investment banking, and big tobacco all deal with their own forms of negative social evaluation, to varying impact, as illustrated in this new book"-- |
| 일반주제명 | Management. Business enterprises -- Public opinion. Industries -- Public opinion. Occupations -- Public opinion. Evaluation -- Social aspects. Stigma (Social psychology) Business enterprises -- Public opinion. Industries -- Public opinion. Management. Occupations -- Public opinion. Stigma (Social psychology) |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2574752 |
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