가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
The economics of e-commerce : a strategic guide to understanding and designing the online marketplace /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Vulkan, Nir. |
| 서명/저자사항 | The economics of e-commerce :a strategic guide to understanding and designing the online marketplace /Nir Vulkan. |
| 발행사항 | Princeton, N.J. : Princeton University Press, 짤2003. |
| 형태사항 | 1 online resource (xv, 218 pages) : a?b illustrations. |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9780691214542 0691214549 |
| 서지주기 | Includes bibliographical references (pages 209-212) and index. |
| 내용주기 | pt. 1. Evaluating E-commerce applications. E-commerce and the tools of economic analysis -- E-commerce for consumers -- Business-to-business E-commerce -- pt. 2. Designing E-commerce Applications. E-commerce and the principles of economic engineering -- One-to-one trading : direct negotiations in E-commerce -- One-to-many trading : online auctions -- Many-to-many electronic exchanges. |
| 요약 | "Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications."--Jacket. |
| 일반주제명 | Electronic commerce. Commerce e?lectronique. Internet. Commerce e?lectronique. Nouvelle e?conomie. Electronic commerce. E-commerce. Business-to-business. Veilingen. Electronic Commerce Commerce e?lectronique. BUSINESS & ECONOMICS / Economics / General |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Vulkan, Nir.Economics of e-commerce.Princeton, N.J. : Princeton University Press, 짤2003069108906X |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2461311 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00017772 | 381/.1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
