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Crisis communication strategies : how to prepare in advance, respond effectively and recover in full /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Coleman, Amanda, author. |
| 서명/저자사항 | Crisis communication strategies :how to prepare in advance, respond effectively and recover in full /Amanda Coleman. |
| 판사항 | 1 Edition. |
| 발행사항 | London, United Kingdom ; New York, NY : Kogan Page, 2020. |
| 형태사항 | 1 online resource (xviii, 201 pages) : illustrations |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1789662915 9781789662917 |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay. Crisis Communication Strategies is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community. Packed with actionable tips, checklists and global case studies, Crisis Communication Strategies is the essential guide to protecting your company and building true, long-term resilience"-- |
| 일반주제명 | Communication in crisis management. Crisis management. Communication in crisis management. Crisis management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Coleman, Amanda.Crisis communication strategies.1 Edition.New York : Kogan Page, 20209781789662900 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2440252 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00017724 | 658.4/5 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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