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Green marketing as a positive driver toward business sustainability /

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자료유형E-Book
개인저자Naidoo, Vannie, 1972-, editor.
Verma, Rahul, 1989-, editor.
서명/저자사항Green marketing as a positive driver toward business sustainability /[edited by] Vannie Naidoo and Rahul Verma.
발행사항Hershey, PA : IGI Global, Business Science Reference, [2020]
형태사항1 online resource.
총서사항Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
소장본 주기Master record variable field(s) change: 050
ISBN9781522595601
1522595600




일반주기 "Premier reference source."
내용주기Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Ca?vado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betu?l Bu?day, Hacettepe University.
요약"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
일반주제명Green marketing -- Case studies.
Green marketing.
언어영어
기타형태 저록Print version:Green marketing as a positive driver toward business sustainability.Hershey, PA : Business Science Reference, [2019]9781522595588
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2177555

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