| LDR | | 03974cmm u2200517Ki 4500 |
| 001 | | 000000316297 |
| 003 | | OCoLC |
| 005 | | 20230525180142 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 190701s2020 pau o 000 0 eng d |
| 020 | |
▼a 9781522595601
▼q electronic book |
| 020 | |
▼a 1522595600
▼q electronic book |
| 020 | |
▼z 9781522595588 |
| 020 | |
▼z 1522595589 |
| 020 | |
▼z 9781522595595 |
| 020 | |
▼z 1522595597 |
| 035 | |
▼a 2177555
▼b (N$T) |
| 035 | |
▼a (OCoLC)1106536271 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d YDXIT
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HF5413
▼b .G7256 2020 |
| 082 | 04 |
▼a 658.8/02
▼2 23 |
| 245 | 00 |
▼a Green marketing as a positive driver toward business sustainability /
▼c [edited by] Vannie Naidoo and Rahul Verma. |
| 260 | |
▼a Hershey, PA :
▼b IGI Global, Business Science Reference,
▼c [2020] |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 1 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 500 | |
▼a "Premier reference source." |
| 505 | 0 |
▼a Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Ca?vado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betu?l Bu?day, Hacettepe University. |
| 520 | |
▼a "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on July 30, 2019). |
| 590 | |
▼a Master record variable field(s) change: 050 |
| 650 | 0 |
▼a Green marketing
▼v Case studies. |
| 650 | 7 |
▼a Green marketing.
▼2 fast
▼0 (OCoLC)fst00947617 |
| 655 | 7 |
▼a Case studies.
▼2 fast
▼0 (OCoLC)fst01423765 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Naidoo, Vannie,
▼d 1972-,
▼e editor. |
| 700 | 1 |
▼a Verma, Rahul,
▼d 1989-,
▼e editor. |
| 776 | 08 |
▼i Print version:
▼t Green marketing as a positive driver toward business sustainability.
▼d Hershey, PA : Business Science Reference, [2019]
▼z 9781522595588
▼w (DLC) 2019003636
▼w (OCoLC)1084631359 |
| 830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2177555 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2177555 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |