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Digital marketing strategies for fashion and luxury brands /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ozuem, Wilson, 1974- Azemi, Yllka, 1988- |
| 서명/저자사항 | Digital marketing strategies for fashion and luxury brands /Wilson Ozuem and Yllka Azemi, editors. |
| 발행사항 | Hershey, PA : Business Science Reference, [2018] |
| 형태사항 | 1 online resource. |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 소장본 주기 | Master record variable field(s) change: 082 |
| ISBN | 9781522526988 1522526986 |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- |
| 일반주제명 | Fashion merchandising. Luxuries -- Internet marketing. Internet marketing. DESIGN -- Textile & Costume. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Digital marketing strategies for fashion and luxury brands.Hershey, PA : Business Science Reference, [2018]97815225269711522526978 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1621732 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00013000 | 746.9/20688 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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