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006m d
007cr |n|||||||||
008170510s2018 pau ob 001 0 eng d
020 ▼a 9781522526988 ▼q (electronic bk.)
020 ▼a 1522526986 ▼q (electronic bk.)
020 ▼z 9781522526971
020 ▼z 1522526978
035 ▼a 1621732 ▼b (N$T)
035 ▼a (OCoLC)993545607
040 ▼a VT2 ▼b eng ▼e pn ▼c VT2 ▼d OCLCO ▼d N$T ▼d YDX ▼d NRC ▼d OCLCO ▼d OCLCQ ▼d 248032
049 ▼a MAIN
050 4 ▼a HD9940.A2
072 7 ▼a DES ▼x 013000 ▼2 bisacsh
08204 ▼a 746.9/20688 ▼2 23
24500 ▼a Digital marketing strategies for fashion and luxury brands / ▼c Wilson Ozuem and Yllka Azemi, editors.
260 ▼a Hershey, PA : ▼b Business Science Reference, ▼c [2018]
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 ▼a Includes bibliographical references and index.
520 ▼a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- ▼c Provided by publisher.
590 ▼a Master record variable field(s) change: 082
650 0 ▼a Fashion merchandising.
650 0 ▼a Luxuries ▼x Internet marketing.
650 0 ▼a Internet marketing.
650 7 ▼a DESIGN ▼x Textile & Costume. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Ozuem, Wilson, ▼d 1974-
7001 ▼a Azemi, Yllka, ▼d 1988-
77608 ▼i Print version: ▼t Digital marketing strategies for fashion and luxury brands. ▼d Hershey, PA : Business Science Reference, [2018] ▼z 9781522526971 ▼z 1522526978 ▼w (DLC) 2017008336 ▼w (OCoLC)985077711
830 0 ▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1621732
887 ▼a HD9940.A2D54 2018.
938 ▼a EBSCOhost ▼b EBSC ▼n 1621732
938 ▼a YBP Library Services ▼b YANK ▼n 13674463
990 ▼a 관리자
994 ▼a 92 ▼b N$T