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How to write a business plan /

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자료유형E-Book
개인저자Finch, Brian, author.
서명/저자사항How to write a business plan /Brian Finch.
판사항Fifth edition.
발행예정일자1609
형태사항1 online resource.
총서사항Creating success
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9780749475703
0749475706


내용주기Introduction; 1 The structure of the plan; Using appendices; 2 Summary; 3 The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; 4 The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry; Big changes and new technologies; Examples of market change; Mixed strategies; 5 Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; 6 management.
The essential differenceWhat skills are required?; Organization structure; Demonstrating control; Management; 7 The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Second round finance; Closing the deal; The exit; 8 The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan; Sensitivity; Key assumptions; Explain important points; 9 Financial information; Profit and loss account; Cash forecast; Sensitivity; Break-even; Funding; Reconciling and checking; timing; Balance sheet; Trends; Some important terms.
10 RisksWhat did we get wrong?; Long term versus short term; Focus on the big stuff; Don't forget the everyday stuff; 11 Legal issues and confidentiality; Confidentiality; 12 Selling your business; Explain why you are selling; Emphasize the great opportunities for the business; Don't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information; Due diligence; Do you own what you are selling?; 13 Improve performance with a business plan; Planning is not budgeting; Strategic vision and action.
Creating strategyPlanning for people; Practicalities; 14 Using business plans for bidding; Appendix 1 The confidentiality letter; Appendix 2 Reconciling profit and cash flow; Appendix 3 The cash forecast.
요약Provides the expert guidance needed to produce an effective plan, whether it is to raise finance, sell a business or develop a specific project.
일반주제명Business planning.
Business writing.
New business enterprises -- Planning.
Small business -- Planning.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business planning.
Business writing.
New business enterprises -- Planning.
Small business -- Planning.
언어영어
기타형태 저록Print version:Finch, Brian.How to write a business plan.Fifth edition.London ; Philadelphia : Kogan Page, 20169780749475697
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1346905

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