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Green Giants [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Williams, E. Freya |
| 서명/저자사항 | Green Giants[electronic resource] |
| 발행사항 | New York : AMACOM, 2015. |
| 형태사항 | 1 online resource |
| ISBN | 9780814436134 9780814436141 |
| 요약 | What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company-when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over |
| 일반주제명 | BUSINESS & ECONOMICS / Strategic Planning |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=932301 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00012300 | 658.4/083 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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