| LDR | | 02310cmm u2200277Ia 4500 |
| 001 | | 000000311417 |
| 003 | | OCoLC |
| 005 | | 20230525142144 |
| 006 | | m o d |
| 007 | | cr |n|---||||| |
| 008 | | 110405s2010 nyu o 000 0 eng d |
| 020 | |
▼a 9780814436134 |
| 020 | |
▼a 9780814436141
▼q (electronic bk.) |
| 040 | |
▼a 248032
▼c 248032
▼d 248032 |
| 049 | |
▼a MAIN |
| 082 | 04 |
▼a 658.4/083 |
| 100 | 1 |
▼a Williams, E. Freya |
| 245 | 10 |
▼a Green Giants
▼h [electronic resource] |
| 260 | |
▼a New York :
▼b AMACOM,
▼c 2015. |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 520 | |
▼a What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company-when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over
▼6 0 billion in revenue. What's more-many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow. |
| 650 | 4 |
▼a BUSINESS & ECONOMICS / Strategic Planning
▼2 bisacsh |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=932301 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 932301 |
| 990 | |
▼a 관리자 |