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Advertising culture and translation : from colonial to global / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Tomei, Renato, editor. |
| 서명/저자사항 | Advertising culture and translation[electronic resource] :from colonial to global /edited by Renato Tomei. |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781443874861 1443874868 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index |
| 요약 | This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising. |
| 일반주제명 | Advertising -- Social aspects. Translating and interpreting. BUSINESS & ECONOMICS / Advertising & Promotion Advertising -- Social aspects. Translating and interpreting. |
| 언어 | 영어 |
| 기타형태 저록 | Original144384389X9781443843898 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1483868 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00012280 | 659.1/042 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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