| LDR | | 02936cmm u2200541Mi 4500 |
| 001 | | 000000311397 |
| 003 | | OCoLC |
| 005 | | 20230525142122 |
| 006 | | m o d |
| 007 | | cr |n||||||||| |
| 008 | | 170314s2017 enkaf ob 001 0 eng d |
| 019 | |
▼a 974947465
▼a 980763466
▼a 986852181
▼a 989551053
▼a 991179036
▼a 1002295251 |
| 020 | |
▼a 9781443874861
▼q (electronic bk.) |
| 020 | |
▼a 1443874868
▼q (electronic bk.) |
| 020 | |
▼z 144384389X |
| 020 | |
▼z 9781443843898 |
| 029 | 1 |
▼a AU@
▼b 000060031089 |
| 035 | |
▼a (OCoLC)975932689
▼z (OCoLC)974947465
▼z (OCoLC)980763466
▼z (OCoLC)986852181
▼z (OCoLC)989551053
▼z (OCoLC)991179036
▼z (OCoLC)1002295251 |
| 040 | |
▼a YDX
▼b eng
▼c YDX
▼d N$T
▼d IDEBK
▼d EBLCP
▼d N$T
▼d OCLCF
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HF5821 |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1/042
▼2 23 |
| 245 | 00 |
▼a Advertising culture and translation
▼h [electronic resource] :
▼b from colonial to global /
▼c edited by Renato Tomei. |
| 264 | 1 |
▼a Newcastle upon Tyne :
▼b Cambridge Scholars Publishing,
▼c 2017. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index |
| 520 | |
▼a This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Advertising
▼x Social aspects. |
| 650 | 0 |
▼a Translating and interpreting. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion
▼2 bisacsh |
| 650 | 7 |
▼a Advertising
▼x Social aspects.
▼2 fast
▼0 (OCoLC)fst00797762 |
| 650 | 7 |
▼a Translating and interpreting.
▼2 fast
▼0 (OCoLC)fst01154795 |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 700 | 1 |
▼a Tomei, Renato,
▼e editor. |
| 776 | 08 |
▼c Original
▼z 144384389X
▼z 9781443843898
▼w (OCoLC)965495154 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1483868 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37763580 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13668964 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4820192 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37763580 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1483868 |
| 990 | |
▼a 관리자 |