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Tourism and Social Marketing /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hall, Colin Michael, 1961- |
| 서명/저자사항 | Tourism and Social Marketing /C. Michael Hall. |
| 발행사항 | New York : Routledge, Taylor and Francis, 2014. |
| 형태사항 | 1 online resource (310 pages). |
| 총서사항 | Routledge International Series in Tourism, Business and Management |
| 소장본 주기 | Master record variable field(s) change: 650 |
| ISBN | 9781136989285 1136989285 |
| 내용주기 | Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of boxes; Foreword and acknowledgements; List of abbreviations; 1 Introduction to the field of social marketing: creating social change?; 2 Intervention and theories of behaviour; 3 The changing context of change agents: social marketing and governance; 4 The process of social marketing; 5 The craft and practice of social marketing; 6 The demarketing of tourism attractions, activities and destinations; 7 Tourist- and visitor-focused social marketing: cases and issues. 8 Destination and community-based tourism and social marketing: cases and issues9 Sustainable tourism consumption and social marketing: towards behavioural change?; 10 A sustainable future for social marketing: towards a socially dominant logic?; References; Index. |
| 요약 | Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirabl. |
| 일반주제명 | Tourism. Social marketing. SCIENCE -- Earth Sciences -- Geography. TRAVEL -- Budget. TRAVEL -- Hikes & Walks. TRAVEL -- Museums, Tours, Points of Interest. TRAVEL -- Parks & Campgrounds. Social marketing. Tourism. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hall, C. Michael.Tourism and Social Marketing.Hoboken : Taylor and Francis, 20149780415576659 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=707653 |
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