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Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Colon, Geoffrey, author. |
| 서명/저자사항 | Disruptive marketing :what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /Geoffrey Colon ; foreword by Gemma Craven. |
| 발행예정일자 | 1608 |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780814437407 0814437400 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes. |
| 일반주제명 | Branding (Marketing) Branding (Marketing) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Colon, Geoffrey.Disruptive marketing.New York : American Management Association (AMACOM) [2016]9780814437391 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135054 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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| 1 | WE00009271 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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