| LDR | | 03456cmm u22006138i 4500 |
| 001 | | 000000308380 |
| 003 | | OCoLC |
| 005 | | 20230525115007 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 160331t20162016nyu ob 001 0 eng |
| 010 | |
▼a 2016015447 |
| 019 | |
▼a 953108280 |
| 020 | |
▼a 9780814437407
▼q (electronic bk.) |
| 020 | |
▼a 0814437400
▼q (electronic bk.) |
| 020 | |
▼z 9780814437391 (hardcover : alk. paper) |
| 029 | 1 |
▼a DEBSZ
▼b 480362904 |
| 035 | |
▼a (OCoLC)945804327
▼z (OCoLC)953108280 |
| 037 | |
▼a 5E9BEEDF-20E2-4263-9A77-C0D28E6DB69D
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d N$T
▼d IDEBK
▼d YDXCP
▼d TEFOD
▼d DEBSZ
▼d ANG
▼d UMI
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 10 |
▼a HF5415.1255
▼b .C65 2016eb |
| 072 | 7 |
▼a BUS
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▼2 bisacsh |
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▼a BUS
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| 082 | 00 |
▼a 658.8/27
▼2 23 |
| 100 | 1 |
▼a Colon, Geoffrey,
▼e author. |
| 245 | 10 |
▼a Disruptive marketing :
▼b what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
▼c Geoffrey Colon ; foreword by Gemma Craven. |
| 263 | |
▼a 1608 |
| 264 | 1 |
▼a New York :
▼b American Management Association (AMACOM),
▼c [2016]. |
| 264 | 4 |
▼c 짤2016 |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼2 rdacontent |
| 337 | |
▼a computer
▼2 rdamedia |
| 338 | |
▼a online resource
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes. |
| 588 | |
▼a Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 7 |
▼a Branding (Marketing)
▼2 fast
▼0 (OCoLC)fst01743755 |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Colon, Geoffrey.
▼t Disruptive marketing.
▼d New York : American Management Association (AMACOM) [2016]
▼z 9780814437391
▼w (DLC) 2016005635
▼w (OCoLC)930683265 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135054 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1135054 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis34427027 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13049360 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b KRKUC |