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Brands with a conscience : how to build a successful and responsible brand /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Horlings, Sandra, editor. Ind, Nicholas, editor. |
| 서명/저자사항 | Brands with a conscience :how to build a successful and responsible brand /[edited by] Sandra Horlings and Nicholas Ind. |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780749475451 0749475455 |
| 일반주기 |
Includes index.
|
| 서지주기 | Includes bibliographical references and index. |
| 요약 | Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- |
| 일반주제명 | Branding (Marketing) Social responsibility of business. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Branding (Marketing) Social responsibility of business. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1193772 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00009149 | 658.4/08 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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