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008160303s2016 enk o 001 0 eng d
019 ▼a 942842729 ▼a 945637628
020 ▼a 9780749475451 ▼q (electronic bk.)
020 ▼a 0749475455 ▼q (electronic bk.)
020 ▼z 9780749475444
020 ▼z 0749475447
035 ▼a (OCoLC)942753564 ▼z (OCoLC)942842729 ▼z (OCoLC)945637628
037 ▼a 901179 ▼b MIL
037 ▼a 13A0A979-09A5-4D26-946D-4797E9DFC46D ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d IDEBK ▼d YDXCP ▼d CDX ▼d OCLCQ ▼d UMI ▼d OCLCF ▼d COO ▼d D6H ▼d TEFOD ▼d 248032
049 ▼a MAIN
050 4 ▼a HD60
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072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.4/08 ▼2 23
24500 ▼a Brands with a conscience : ▼b how to build a successful and responsible brand / ▼c [edited by] Sandra Horlings and Nicholas Ind.
264 1 ▼a London ; ▼a Philadelphia : ▼b Kogan Page Limited, ▼c 2016.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
500 ▼a Includes index.
504 ▼a Includes bibliographical references and index.
520 ▼a Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- ▼c Edited summary from book.
5880 ▼a Online resource; title from PDF title page (EBSCO, viewed March 23, 2016).
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Branding (Marketing)
650 0 ▼a Social responsibility of business.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Branding (Marketing) ▼2 fast ▼0 (OCoLC)fst01743755
650 7 ▼a Social responsibility of business. ▼2 fast ▼0 (OCoLC)fst01122851
655 4 ▼a Electronic books.
7001 ▼a Horlings, Sandra, ▼e editor.
7001 ▼a Ind, Nicholas, ▼e editor.
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1193772
938 ▼a Coutts Information Services ▼b COUT ▼n 32678977
938 ▼a EBSCOhost ▼b EBSC ▼n 1193772
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis32678977
938 ▼a YBP Library Services ▼b YANK ▼n 12873634
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC