가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Get scrappy : smarter digital marketing for businesses big and small /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Westergaard, Nick, author. |
| 서명/저자사항 | Get scrappy :smarter digital marketing for businesses big and small /Nick Westergaard. |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780814437322 081443732X 0814437311 9780814437315 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM |
| 요약 | Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters. |
| 일반주제명 | Internet marketing. Internet advertising. Digital media. Marketing -- Management. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Digital media. Internet advertising. Internet marketing. Marketing -- Management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Westergaard, Nick, author.Get scrappy.New York : American Management Association, [2016]9780814437315 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135049 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00008722 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
