MARC보기
LDR04267cmm u2200745 i 4500
001000000307831
003OCoLC
00520230525113643
006m o d
007cr |||||||||||
008151201s2016 nyua ob 001 0 eng
010 ▼a 2015047287
019 ▼a 945654295 ▼a 947129443 ▼a 957614793 ▼a 957999214 ▼a 959873608 ▼a 960831110
020 ▼a 9780814437322 ▼q electronic book
020 ▼a 081443732X ▼q electronic book
020 ▼z 9780814437315 ▼q hardcover
020 ▼a 0814437311
020 ▼a 9780814437315
0291 ▼a DEBSZ ▼b 480366071
0291 ▼a DEBBG ▼b BV043969090
035 ▼a (OCoLC)930875534 ▼z (OCoLC)945654295 ▼z (OCoLC)947129443 ▼z (OCoLC)957614793 ▼z (OCoLC)957999214 ▼z (OCoLC)959873608 ▼z (OCoLC)960831110
037 ▼a A2F1839A-C514-4941-90C1-D4ADDEB46168 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d YDX ▼d OCLCF ▼d N$T ▼d IDEBK ▼d YDXCP ▼d TEFOD ▼d UMI ▼d EBLCP ▼d COO ▼d D6H ▼d KSU ▼d DEBSZ ▼d VT2 ▼d DEBBG ▼d 248032
042 ▼a pcc
049 ▼a MAIN
050 4 ▼a HF5415.1265 ▼b .W473 2016
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08200 ▼a 658.8/72 ▼2 23
1001 ▼a Westergaard, Nick, ▼e author.
24510 ▼a Get scrappy : ▼b smarter digital marketing for businesses big and small / ▼c Nick Westergaard.
264 1 ▼a New York, NY : ▼b AMACOM, American Management Association, ▼c [2016]
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Cover; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
5058 ▼a About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM
520 ▼a Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.
588 ▼a Description based on online resource; title from digital title page (viewed on April 21, 2016).
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Internet marketing.
650 0 ▼a Internet advertising.
650 0 ▼a Digital media.
650 0 ▼a Marketing ▼x Management.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Digital media. ▼2 fast ▼0 (OCoLC)fst00893716
650 7 ▼a Internet advertising. ▼2 fast ▼0 (OCoLC)fst00977220
650 7 ▼a Internet marketing. ▼2 fast ▼0 (OCoLC)fst00977272
650 7 ▼a Marketing ▼x Management. ▼2 fast ▼0 (OCoLC)fst01010209
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Westergaard, Nick, author. ▼t Get scrappy. ▼d New York : American Management Association, [2016] ▼z 9780814437315 ▼w (DLC) 2015045508
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135049
938 ▼a EBSCOhost ▼b EBSC ▼n 1135049
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis33328066
938 ▼a YBP Library Services ▼b YANK ▼n 12893845
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4307788
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC