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Strategic copywriting : how to create effective advertising /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Applegate, Edd, author. |
| 서명/저자사항 | Strategic copywriting :how to create effective advertising /Edd Applegate. |
| 판사항 | Second edition. |
| 형태사항 | 1 online resource (286 pages) : illustrations |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781442244092 1442244097 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Research -- Creative strategy -- Advertising copy research -- An introduction to design -- Headlines and slogans -- Body copy -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Internet and social media advertising -- Direct mail advertising -- Other media advertising -- Public relations and corporate advertising. |
| 요약 | "When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising--whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms--are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works--or not--and why"--Provided by publisher. |
| 일반주제명 | Advertising copy. Copy writers -- Vocational guidance -- United States. Advertising copy. Copy writers -- Vocational guidance. BUSINESS & ECONOMICS / Advertising & Promotion |
| 주제명(지명) | United States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Applegate, Edd, author.Strategic copywriting.Second edition9781442244078 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1077905 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00008572 | 659.1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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