| LDR | | 03687cmm u2200625Ii 4500 |
| 001 | | 000000307681 |
| 003 | | OCoLC |
| 005 | | 20230525113314 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 151008t20162016mdua ob 001 0 eng d |
| 019 | |
▼a 923850017
▼a 936300508 |
| 020 | |
▼a 9781442244092
▼q (electronic book) |
| 020 | |
▼a 1442244097
▼q (electronic book) |
| 020 | |
▼z 9781442244078
▼q (cloth) |
| 020 | |
▼z 1442244070
▼q (cloth) |
| 020 | |
▼z 9781442244085
▼q (paperback) |
| 020 | |
▼z 1442244089
▼q (paperback) |
| 035 | |
▼a (OCoLC)923010692
▼z (OCoLC)923850017
▼z (OCoLC)936300508 |
| 037 | |
▼a FB9440B7-26C1-4B73-94B1-939CC1634D35
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a N$T
▼b eng
▼e rda
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▼d 248032 |
| 043 | |
▼a n-us--- |
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▼a MAIN |
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▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1
▼2 23 |
| 100 | 1 |
▼a Applegate, Edd,
▼e author. |
| 245 | 10 |
▼a Strategic copywriting :
▼b how to create effective advertising /
▼c Edd Applegate. |
| 250 | |
▼a Second edition. |
| 264 | 1 |
▼a Lanham :
▼b Rowman & Littlefield,
▼c [2016] |
| 264 | 4 |
▼c 짤2016 |
| 300 | |
▼a 1 online resource (286 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Research -- Creative strategy -- Advertising copy research -- An introduction to design -- Headlines and slogans -- Body copy -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Internet and social media advertising -- Direct mail advertising -- Other media advertising -- Public relations and corporate advertising. |
| 520 | |
▼a "When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising--whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms--are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works--or not--and why"--Provided by publisher. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Advertising copy. |
| 650 | 0 |
▼a Copy writers
▼x Vocational guidance
▼z United States. |
| 650 | 7 |
▼a Advertising copy.
▼2 fast
▼0 (OCoLC)fst00797842 |
| 650 | 7 |
▼a Copy writers
▼x Vocational guidance.
▼2 fast
▼0 (OCoLC)fst00878664 |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion
▼2 bisacsh |
| 651 | 7 |
▼a United States.
▼2 fast
▼0 (OCoLC)fst01204155 |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Applegate, Edd, author.
▼t Strategic copywriting.
▼b Second edition
▼z 9781442244078
▼w (DLC) 2015026487
▼w (OCoLC)913829562 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1077905 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1077905 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis32657737 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 12639082 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 32657737 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4085950 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b KRKUC |