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Ads, fads, and consumer culture : advertising's impact on American character and society /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Berger, Arthur Asa, 1933-, author, illustrator. |
| 서명/저자사항 | Ads, fads, and consumer culture :advertising's impact on American character and society /Arthur Asa Berger. ; with illustrations by the author. |
| 판사항 | Fifth edition. |
| 형태사항 | 1 online resource (xxiii, 249 pages) : illustrations |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781442241268 1442241268 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | FOREWORD; PREFACE TO THE FIFTH EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND GENDER IN ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS: or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS; CHAPTER 10. WHERE NEXT?; GLOSSARY; ANNOTATED BIBLIOGRAPHY; BIBLIOGRAPHY; INDEX. |
| 요약 | <Span style=""font-style:italic;"">Ads, Fads, and Consumer Culture -now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. |
| 일반주제명 | Advertising -- United States. Popular culture -- United States. Consumer education -- United States. Advertising -- United States. Consumer education -- United States. Popular culture -- United States. BUSINESS & ECONOMICS -- Advertising & Promotion. Advertising. Consumer education. Popular culture. Reclame. Populaire cultuur. Consumentenvoorlichting. |
| 주제명(지명) | United States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Berger, Arthur Asa, 1933-Ads, fads, and consumer culture.Fifth edition.Lanham, Maryland : Rowman & Littlefield, [2015]9781442241244 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=943044 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00008233 | 659.1/0420973 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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