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| 003 | | OCoLC |
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▼a 9781442241268
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▼n http://www.overdrive.com |
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▼b eng
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▼a 659.1/0420973
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▼a 05.31
▼2 bcl |
| 100 | 1 |
▼a Berger, Arthur Asa,
▼d 1933-,
▼e author,
▼e illustrator. |
| 245 | 10 |
▼a Ads, fads, and consumer culture :
▼b advertising's impact on American character and society /
▼c Arthur Asa Berger. ; with illustrations by the author. |
| 250 | |
▼a Fifth edition. |
| 264 | 1 |
▼a Lanham :
▼b Rowman & Littlefield,
▼c [2015] |
| 264 | 4 |
▼c 짤2015 |
| 300 | |
▼a 1 online resource (xxiii, 249 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a FOREWORD; PREFACE TO THE FIFTH EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND GENDER IN ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS: or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS; CHAPTER 10. WHERE NEXT?; GLOSSARY; ANNOTATED BIBLIOGRAPHY; BIBLIOGRAPHY; INDEX. |
| 520 | |
▼a <Span style=""font-style:italic;"">Ads, Fads, and Consumer Culture -now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Advertising
▼z United States. |
| 650 | 0 |
▼a Popular culture
▼z United States. |
| 650 | 0 |
▼a Consumer education
▼z United States. |
| 650 | 4 |
▼a Advertising
▼z United States. |
| 650 | 4 |
▼a Consumer education
▼z United States. |
| 650 | 4 |
▼a Popular culture
▼z United States. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 650 | 7 |
▼a Advertising.
▼2 fast
▼0 (OCoLC)fst00797511 |
| 650 | 7 |
▼a Consumer education.
▼2 fast
▼0 (OCoLC)fst00876300 |
| 650 | 7 |
▼a Popular culture.
▼2 fast
▼0 (OCoLC)fst01071344 |
| 650 | 17 |
▼a Reclame.
▼2 gtt |
| 650 | 17 |
▼a Populaire cultuur.
▼2 gtt |
| 650 | 17 |
▼a Consumentenvoorlichting.
▼2 gtt |
| 651 | 7 |
▼a United States.
▼2 fast
▼0 (OCoLC)fst01204155 |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Berger, Arthur Asa, 1933-
▼t Ads, fads, and consumer culture.
▼b Fifth edition.
▼d Lanham, Maryland : Rowman & Littlefield, [2015]
▼z 9781442241244
▼w (DLC) 2014030143
▼w (OCoLC)889941159 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=943044 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 30538930 |
| 938 | |
▼a EBL - Ebook Library
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| 938 | |
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▼b EBRY
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▼a EBSCOhost
▼b EBSC
▼n 943044 |
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▼a YBP Library Services
▼b YANK
▼n 12260056 |
| 990 | |
▼a 관리자 |
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