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The new rules of lead generation : proven strategies to maximize marketing ROI / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Scott, David T., author. |
| 서명/저자사항 | The new rules of lead generation[electronic resource] :proven strategies to maximize marketing ROI /David T. Scott. |
| 발행사항 | New York : AMACOM, American Management Association, 2013. |
| 형태사항 | 1 online resource (viii, 280 pages). |
| ISBN | 9780814432624 (electronic bk.) 081443262X (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index. |
| 일반주제명 | Marketing -- Management. Strategic planning. BUSINESS & ECONOMICS / Green Business. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Scott, David T.New rules of lead generation.New York : AMACOM, American Management Association, 20139780814432617 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=538973 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00005242 | 658.8/02 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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