| LDR | | 02325cmm uu200433Ia 4500 |
| 001 | | 000000306467 |
| 005 | | 20230525103118 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 130225s2013 nyu ob 001 0 eng d |
| 020 | |
▼a 9780814432624 (electronic bk.) |
| 020 | |
▼a 081443262X (electronic bk.) |
| 020 | |
▼z 9780814432617 |
| 020 | |
▼z 0814432611 |
| 035 | |
▼a (OCoLC)828424666 |
| 040 | |
▼a N$T
▼c N$T
▼d TEFOD
▼d YDXCP
▼d CUS
▼d DEBSZ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.13
▼b .S3896 2013eb |
| 072 | 7 |
▼a BUS
▼x 094000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/02
▼2 23 |
| 100 | 1 |
▼a Scott, David T.,
▼e author. |
| 245 | 14 |
▼a The new rules of lead generation
▼h [electronic resource] :
▼b proven strategies to maximize marketing ROI /
▼c David T. Scott. |
| 260 | |
▼a New York :
▼b AMACOM, American Management Association,
▼c 2013. |
| 300 | |
▼a 1 online resource (viii, 280 pages). |
| 336 | |
▼a text
▼2 rdacontent |
| 337 | |
▼a computer
▼2 rdamedia |
| 338 | |
▼a online resource
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 0 |
▼a Strategic planning. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Green Business.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Scott, David T.
▼t New rules of lead generation.
▼d New York : AMACOM, American Management Association, 2013
▼z 9780814432617
▼w (DLC) 2012045472
▼w (OCoLC)815824906 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=538973 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 538973 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 10225572 |
| 990 | |
▼a 관리자 |