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Consumer information systems and relationship management : design, implementation, and use / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Lin, Angela, 1970- Foster, Jonathan, 1965- Scifleet, Paul. |
| 서명/저자사항 | Consumer information systems and relationship management[electronic resource] :design, implementation, and use /Angela Lin, Jonathan Foster, and Paul Scifleet, editors. |
| 발행사항 | Hershey, PA : Business Science Reference, [2013] |
| 형태사항 | 1 online resource. |
| 총서사항 | Advances in marketing, customer relationship management, and e-services |
| ISBN | 9781466640832 (electronic bk.) 1466640839 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher. |
| 일반주제명 | Consumer profiling. Consumer behavior -- Data processing. Customer services -- Information technology. Management information systems. Electronic commerce. BUSINESS & ECONOMICS / Consumer Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Consumer information systems and relationship management.Hershey, PA : Business Science Reference, [2013]9781466640825 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=589493 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004821 | 658.8/342 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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