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Practical ethnography : a guide to doing ethnography in the private sector /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ladner, Sam. |
| 서명/저자사항 | Practical ethnography :a guide to doing ethnography in the private sector /Sam Ladner. |
| 형태사항 | 1 online resource. |
| ISBN | 9781611323917 (electronic bk.) 1611323916 (electronic bk.) |
| 일반주기 |
Machine generated contents note: Chapter 1. IntroductionChapter 2. Theories of EthnographyChapter 3. Journey to EthnographyChapter 4. Running the ProjectChapter 5. Choosing the ToolsChapter 6. Managing the ClientsChapter 7. Ethical EthnographyChapter 8. SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 11. ReportingChapter 12. Using Ethnography InsightChapter 13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond EthnographyReferencesIndex.
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| 서지주기 | Includes bibliographical references and index. |
| 요약 | "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- |
| 일반주제명 | Business anthropology -- Research -- Methodology. Ethnology -- Research -- Methodology. SOCIAL SCIENCE / Anthropology / Cultural. SOCIAL SCIENCE / Methodology. BUSINESS & ECONOMICS / Consumer Behavior. SOCIAL SCIENCE / Discrimination & Race Relations. SOCIAL SCIENCE / Minority Studies. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Ladner, Sam.Practical ethnography9781611323894 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=598441 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004792 | 305.80072/1 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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