| LDR | | 03606cmm uu200565Ki 4500 |
| 001 | | 000000306017 |
| 005 | | 20230525102018 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 140324s2014 cau ob 001 0 eng d |
| 020 | |
▼a 9781611323917 (electronic bk.) |
| 020 | |
▼a 1611323916 (electronic bk.) |
| 020 | |
▼z 9781611323894 |
| 020 | |
▼z 1611323894 |
| 020 | |
▼z 9781611323900 |
| 020 | |
▼z 1611323908 |
| 035 | |
▼a (OCoLC)874563155 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d EBLCP
▼d YDXCP
▼d E7B
▼d DEBSZ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a GN450.8
▼b .L33 2014eb |
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▼a SOC
▼x 031000
▼2 bisacsh |
| 072 | 7 |
▼a SOC
▼x 020000
▼2 bisacsh |
| 082 | 04 |
▼a 305.80072/1
▼2 23 |
| 084 | |
▼a SOC002010
▼a SOC019000
▼a BUS016000
▼2 bisacsh |
| 100 | 1 |
▼a Ladner, Sam. |
| 245 | 10 |
▼a Practical ethnography :
▼b a guide to doing ethnography in the private sector /
▼c Sam Ladner. |
| 264 | 1 |
▼a Walnut Creek, CA :
▼b Left Coast Press,
▼c [2014] |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 500 | |
▼a Machine generated contents note: Chapter 1. IntroductionChapter 2. Theories of EthnographyChapter 3. Journey to EthnographyChapter 4. Running the ProjectChapter 5. Choosing the ToolsChapter 6. Managing the ClientsChapter 7. Ethical EthnographyChapter 8. SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 11. ReportingChapter 12. Using Ethnography InsightChapter 13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond EthnographyReferencesIndex. |
| 504 | |
▼a Includes bibliographical references and index. |
| 520 | |
▼a "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Business anthropology
▼x Research
▼x Methodology. |
| 650 | 0 |
▼a Ethnology
▼x Research
▼x Methodology. |
| 650 | 7 |
▼a SOCIAL SCIENCE / Anthropology / Cultural.
▼2 bisacsh |
| 650 | 7 |
▼a SOCIAL SCIENCE / Methodology.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Consumer Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a SOCIAL SCIENCE / Discrimination & Race Relations.
▼2 bisacsh |
| 650 | 7 |
▼a SOCIAL SCIENCE / Minority Studies.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Ladner, Sam.
▼t Practical ethnography
▼z 9781611323894
▼w (DLC) 2013044337
▼w (OCoLC)852222345 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=598441 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 598441 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1656740 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 11722070 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10851551 |
| 990 | |
▼a 관리자 |