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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Nixon, Charles, author. |
| 서명/저자사항 | Philosophy /Charles Nixon. |
| 판사항 | [Enhanced Credo edition]. |
| 형태사항 | 1 online resource (20 entries) : 9 images. |
| 총서사항 | Cambridge marketing handbook |
| ISBN | 9780749470722 (electronic bk.) 0749470720 (electronic bk.) |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Word cloud -- Infographic -- Preface -- Acknowledgements -- The Marketer's Poem -- Introduction -- A Brief History of Marketing -- Chapter 1: What is Marketing? -- Chapter 2: The Spectrum of Marketing -- Chapter 3: The Philosophy of Marketing -- Chapter 4: Consumer Dialectic -- Chapter 5: How to View Marketing -- Chapter 6: The Six Spheres of Marketing -- Conclusion. |
| 요약 | The Cambridge Marketing Handbook: Philosophy looks at the discipline from the consumers' and practioners' perspectives and considers the conundrums and ethical dilemmas that the marketer faces. |
| 일반주제명 | Marketing -- Philosophy. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:07494707209780749470722 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667414 |
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