| LDR | | 02677cmm uu200577Mi 4500 |
| 001 | | 000000305443 |
| 005 | | 20230525100706 |
| 006 | | m o d |
| 007 | | cr cn||||||||| |
| 008 | | 140321r20142013enka ob 000 0 eng d |
| 020 | |
▼a 9780749470722 (electronic bk.) |
| 020 | |
▼a 0749470720 (electronic bk.) |
| 020 | |
▼z 0749470720
▼q electronic book |
| 020 | |
▼z 9781784024680 |
| 020 | |
▼z 1784024686 |
| 035 | |
▼a (OCoLC)875123902 |
| 040 | |
▼a CREDO
▼e rda
▼b eng
▼c CREDO
▼d N$T
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .N597 2013eb |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
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▼a BUS
▼x 041000
▼2 bisacsh |
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▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8001
▼2 23 |
| 100 | 1 |
▼a Nixon, Charles,
▼e author. |
| 245 | 10 |
▼a Philosophy /
▼c Charles Nixon. |
| 246 | 3 |
▼a Cambridge marketing handbook :
▼b philosophy. |
| 250 | |
▼a [Enhanced Credo edition]. |
| 264 | 31 |
▼a Boston, Massachusetts :
▼b Credo Reference,
▼c 2014. |
| 264 | 1 |
▼a London [England] :
▼b Kogan Page in association with Cambridge Marketing Press,
▼c 2013. |
| 300 | |
▼a 1 online resource (20 entries) :
▼b 9 images. |
| 336 | |
▼a still image
▼2 rdacontent |
| 336 | |
▼a text
▼2 rdacontent |
| 337 | |
▼a computer
▼2 rdamedia |
| 338 | |
▼a online resource
▼2 rdacarrier |
| 490 | 1 |
▼a Cambridge marketing handbook |
| 504 | |
▼a Includes bibliographical references. |
| 505 | 0 |
▼a Word cloud -- Infographic -- Preface -- Acknowledgements -- The Marketer's Poem -- Introduction -- A Brief History of Marketing -- Chapter 1: What is Marketing? -- Chapter 2: The Spectrum of Marketing -- Chapter 3: The Philosophy of Marketing -- Chapter 4: Consumer Dialectic -- Chapter 5: How to View Marketing -- Chapter 6: The Six Spheres of Marketing -- Conclusion. |
| 520 | 3 |
▼a The Cambridge Marketing Handbook: Philosophy looks at the discipline from the consumers' and practioners' perspectives and considers the conundrums and ethical dilemmas that the marketer faces. |
| 588 | |
▼a Title from title screen (viewed 27 March 2014). |
| 650 | 0 |
▼a Marketing
▼x Philosophy. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼z 0749470720
▼z 9780749470722 |
| 830 | 0 |
▼a Cambridge marketing handbooks. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667414 |
| 938 | |
▼a Credo Reference
▼b CRED
▼n 9781784024680 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 667414 |
| 990 | |
▼a 관리자 |